H.O.O INTERNATIONAL / DEATH STRIKE PRODUCTIONZ

ISA ABDULLAH/JFH also known as D.O.A.AKADEATH, is a music and film industry trailblazer with over 30 years of transformative work in the entertainment world. As the founder and CEO of H.O.O. INTERNATIONAL and Death Strike Productionz, he has built a creative empire rooted in independence, cultural legacy, and artistic fire.

His journey began with Rhythmatic Enterprises, his own management company, before launching Ummah Records & Productions—an indie label that became a haven for developing raw talent from across New York City's five boroughs. ISA’s unparalleled gift for identifying and polishing true artistry led to powerful releases and grassroots acclaim.

Among the standout acts he supported was the dynamic sister duo Rukus & Komotion—two lyrical warriors whose energy, spirit, and unity electrified stages and studio sessions alike. Tragically, the group’s path was cut short in 1998, when Renée's (aka Rukus) life was taken by a drunk driver. Her counterpart Komotion—a force in her own right—honored her sibling’s memory by stepping back from professional rhyming, a tribute to their unbreakable bond.

Despite this heartbreak, ISA turned pain into power. He rose again, fueled by purpose, and established H.O.O. INTERNATIONAL—a film and television production company rooted in truth, grit, and revolutionary storytelling. Its sister company, Death Strike Productionz, carries the sonic flame, producing hard-hitting music and soundtracks that demand attention.

In 2021, ISA released the first episode of his original TV series, “Dangerous Encounters” (H.O.O.: The Series), as a hardcover publication through Dorrance Publishing Company. Now in pre-production, the series is set to shake up the film world with its street-born storytelling and cinematic tension. The launch of H.O.O. as both a publishing and visual production force proves what ISA always stood for: independence is the new industry.

Blessed with a catalog of underground Hip-Hop awards, decades of experience, and an unwavering commitment to excellence, ISA ABDULLAH remains a pillar in the culture. He’s not building content—he’s building history.

Legacy Lives On: Rukus & Komotion

To this day, the memory of Rukus lives in every beat, every frame, and every lyric that comes from the H.O.O. and Death Strike legacy. Komotion—now known as DaOracle DustyRoze —carries the torch in new forms, still shaking the ground.

“Legacy-Driven. Empire-Built.”

“From the Mic to the Lens. From the Pain to the Power.”

“We Create What Labels & Studios Fear.”

“H.O.O. INTERNATIONAL/DEATH STRIKE PRODUCTIONZ"

At H.O.O INTERNATIONAL / DEATH STRIKE PRODUCTIONZ, we offer professional music production services tailored to your unique sound xperienced producers will work closely with you to transform your musical ideas into polished tracks. Whether you're an aspiring artist or an established musician, we have the expertise to elevate your sound and bring your vision to life.

Record your next project in our professional studio equipped with the latest technology and a comfortable environment. Our staff will ensure that your recording experience is stress-free.

Take your films and media projects to the next level with our custom film scoring and sound design services. We can create a unique soundscape that perfectly matches your vision.

Join our community of musicians and producers and connect with top industry professionals for collaborations, networking, and exposure.